The Process

Indian embroidered textiles have always been closely associated with the location and lifestyles of a community. They are strong regional identities which the artisans have acquired through generations of repeated practice. The artisan’s capacity is built up on fine life skill derived from childhood while assisting their elders and mastering the technique.

Embroideries are not simply a particular way of making surface ornamentation but are intricately bound up with the structures, values, histories and identities of the communities in which they are practiced.

Riiti Fashion has its own factory in the heart of Indian fashion, Mumbai. This enables us to provide you with the best quality workmanship at the best prices. Our highly skilled tailors and karigars work closely with Renuka to create your outfits with immense care and scrutiny. We ensure that the finished product more than meets your expectations in terms of craftsmanship and quality.

Riiti Fashions is an ode to the heritage of Indian textiles and Hand embroideries.